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Tuesday, December 14, 2010
Tuesday, November 16, 2010
Leadership Portfolio Executive Leadership
During the first month of my Master degree journey in Executive Leadership class, we discussed building character and becoming influential to others while being an excellent boss. We had the pleasure of reading two books based on character development and power. The leadership exercise we had for this month dealt with a self-assessment and reflection paper. We took a leadership skill assessment and had to select three traits we felt needed improvement and what three traits in which we felt we were highly effective. The choices we had to select from were: Influence, Priorities, Integrity, Creating Positive Change, Problem Solving, Attitude, People, Vision, Self-discipline, and Staff Development. The categories were all good, and like every human I am not perfect and I can use improvement in every area.
The three selected traits for Need Improvement are: Attitude, Vision, and Staff Development.
The three selected traits for Highly Effective are: Influence, Integrity, and Creating Positive Change.
This self-assessment helped me realize what traits I needed to work on to become a better me, and also become a successful leader. The first trait selected is attitude (I maintain a positive attitude, even in the face of adversity). Throughout the year I paid close attention to my attitude, and took note of events that changed my attitude to a negative emotion. The things that would get me upset I evaluated and learned how to cope without getting a bad attitude. Everyday I wake up with positive thoughts and a positive outlook for the day.
The second trait selected is vision (I have a clear vision of what I want to accomplish, both personally and professionally, and can clearly articulate that vision to others). I selected vision based on my ambiguity with my career outlook. I am passionate about becoming a mogul in the entertainment world. However, it was apart of me that want to become an attorney as well. I decided to pursue both, and what is for me is for me. Future attorney/non-profit owner/ television producer & host: D.
The third trait selected is Staff Development (I know how to create a winning team and to select the people I need to accomplish my objectives). I selected this trait because I didn't know how to select a winning team at first. Now I know a winning team must have the same traits and passion as the leader, and if not more passion. I paid close attention to people’s actions within the classroom and their work behavior. This helped me have a concise idea of creating a winning team. It's all about selecting the right people for the job. If we're doing a project about Social Networks and Sarah is good with Social Networking, she would be a key staff member to developing a winning team.
I learned a lot about myself and I plan on utilizing it for the rest of my life. I am still highly effective with my ability to influence, and will always keep integrity FIRST with the extra trait to create positive change within myself and others.
Leadership Portfolio Project and Team Management
Project and Team Management was the second month course during my journey to my masters. In this class we worked on team building skills, and due diligence. The leadership portfolio objective was to pick a non-profit organization and do an RFP. However, my team (SCAR) couldn’t find a non-profit willing to participate in the time frame so our professor provided us with a fictional company to do the RFP. Our group did an RFP for WXYZ radio station. WXYZ needed to raise more money with community involvement. We decided to plan a Valentines Day auction with the San Diego Chargers and the San Diego Padres. The event had to be strategically planned with deliverables to accomplish by a certain date. I provided the management section in which I was responsible for during the team project below. I learned with this project everyone must work together and be on the same page to accomplish activities. Every person on the team contributes to a significant task on the project and is very important. I also learned with correct planning and timing a glorious event can be implemented almost effortless.
In order to help WXYZ raise money SCAR is putting together a fun memorable event. The plan is to have a Celebrity Valentines Date Auction with participating members of the San Diego Padres and the San Diego Chargers both players and cheerleaders. The location will be at the San Diego Padres Stadium February 14th, 2010 at six p.m prompt. First we’re inviting our guest to the first part of the night open bar with finger foods, music and the auction. The participants one by one will introduce themselves and give a brief bio, and the bids will begin at $50, the highest bidder will win the date. The winners will be announced at the end of the auction and will meet their dates by the stage. After the auction takes place the winners and the participants will dine at the stadium for the valentine dinner catered by Waters Fine Catering and Coca Cola.
Project- Auction
Start Date: Jan 4th 2010- Feb 4th 2010
Time: 30 days
List of Activities: During Week 1(4th through the 8th) members from Scar will meet with WXYZ to get the approval for the event and the potential participants as well as the location.
· Contact Venue
San Diego Padres Stadium
· Contact Participants(Celebs)(also sponsors)-Padre Players Attending
Tony Gwynn
Chad Huffman
Adrian Gonzalez
David Eckstein
Oscar Salazar
Edward Mujica
Cesar Ramos
Chris young
San Diego Chargers
Michael Bennett
David Binn
Kevin Burnett
Nate kaeding
Philip Rivers
Antonio Gates
LaDainian Tomilinson
Shawne Merriman
San Diego Charger Cheerleaders
Andrea
Nicole L.
Carly
Melanie
Belinda
Victoria
Tiffany
Tonya
Ashley
Brittany R
· Contact Catering company
Food- Waters Fine Catering
Drinks- Coca Cola & Anhueser Busch
· Contact all sponsors-
San Diego Padres and San Diego Padres. Coca Cola
During week 2 (11th through the 15th) members from Scar will have the contracts signed with the location, participants and entertainers. At this point security will be established.
During week 3 (18th through the 22ndth) members from Scar will make travel arrangements for the participants for the event. Promotions for the event are ready. All equipment has been ordered. Also client will be updated on status quo of project.
During week 4 (25th through the 29th) members from Scar will finalize the travel arrangements and send the information about the event to participants.
During week 5 (25th through 29th as well as feb 1-14th) Scar inc will edit proposal correct any misfit and send proposal to client.
Sponsors- San Diego Chargers, San Diego Padres, Coke.
Leadership Portfolio Storytelling and Brand Developing
Business Storytelling and Brand Developing the third course in my studies provided us with resources to begin our brand, and also taught us how to successfully tell our story. The majority of our studies reflected companies and their mission, and what message(s) they have for the business. Our leadership portfolio was similar to that, and we had to compose a video telling a three-minute story about our turning point to Full Sail University. I learned how to summarize the important points of my journey with the intent to inspire another person to follow their dream.
Leadership Portfolio Business Finance
Finance class was a very informative class, and was held during my fourth month on the journey. In this class we learned all about business finance and things we need to know concerning business. We learned how to construct income statements and many other life long skills. The leadership portfolio assignment for this class was to venture out in the community and interview a banker or a stockbroker. In this interview we was advised to ask specific questions concerning day to day banking operations as well as many other financial tools the bank offer. I had the pleasure of interviewing Mrs. Shalonda Warren a banker at Wachovia bank. We were provided a few questions to ask during the interview and were free to add appropriate questions: Below are the questions asked and what I learned from the assignment:
v When did you first start working with the bank and how long?
v What were the requirements for your job? (Special education, licensing).
v What is the most important aspect of your job?
v What are your current interest rate fees for accounts such as checking, savings, and certificate of deposits?
v How does certificate deposits work?
v What are money market funds?
v As a potential lender what are the lending requirements? (Including Eligibility and qualification standards, Down payment, Collateral,
Current interest rates and terms, line of credit terms and conditions).
v What bank services do Wachovia offer? Deposit boxes, credit cards, credit monitoring service, estate planning.
v Which is a better idea putting money into the bank or a credit union, and why? Why is Wachovia a better banking source?
v With inflation eroding a portion of our savings and investment dollars, be sure to ask the bank executive what savings vehicles, if any, are available that can help you outpace inflation.
Leadership Portfolio Negotiation and Deal Making
Negotiation and Deal Making was one of the most interesting and perhaps interactive classes. In this class we learned life long negotiation skills. We learned how to negotiate using skills and research about the product we’re trying to negotiate. It’s all about painting an appealing picture to the opponent. For my leadership portfolio I conducted a negotiation outside of class through my job sprint concerning a customers decision to upgrade or to make an insurance claim. In which it would be more favorable for the customer and me if he would upgrade. I learned that I am a good negotiator, but do have room for improvement. During my negotiations I tend to get emotional, but have to grasp the concept of separating the people from the problem. I also learned that mutual gain is the best way in a negotiation oppose to a one sided deal. Almost anything could be negotiated if researched. An addition I learned that I negotiate on a daily basis with everything I do in life. I start negotiating the night before the next morning deciding on what time I should wake up. The art of negotiation can take you a long way, after all a lot of times both parties are getting what they want. There are techniques that can be used to getting to the YES! Playing on peoples emotions, words, interests, wants, and needs is difficult. To succeed at being a good negotiator one must know their material, and listen carefully.
Leadership Portfolio Product and Artist Management
In month sixth I took a class on Product & Artist Management. In this class we discussed the managerial side of the business when it comes to a specific product on the market and of course the art of artist management. We had the option of doing an interview with an establish artist manager for our leadership portfolio. In the interview we were provided with questions to ask and the option to use our own. I had the pleasure of interviewing Ms. Julie Wood the artist manager of an upcoming R & B artist Jazzy J. During this interview I learned that the job of an artist manager is never finished, and it’s a lot of work for both the artist and manager.
Leadership Portfolio Advanced Entertainment Law
Advanced Entertainment Law is a very informative course I studied during my seventh month. In this class we discussed intellectual property as well as laws concerning the entertainment industry and how it works. The activities I enjoyed most were the case studies and the leadership portfolio in which we interviewed an Entertainment Lawyer and made a keynote presentation on what we learned. I had the pleasure of interviewing Heather Haynes Entertainment Lawyer graduate from UCLA. The main message I received from the interview is the reality of working hard and being competitive in this field. Study hard and research more to achieve the best results.
Leadership Portfolio Entertainment Media Publishing and Distribution
In month eight I took an Entertainment Media Publishing and Distribution class. In this class I learned about different avenue channels to distribute our literature products, if any. I also learned how to write and research a query letter agent. For my leadership portfolio assignment I had to “write a formal business strategy in which to digitally self-publish, promote, distribute and merchandise their own print media, music, or audiovisual content. At a minimum, the Strategy must include at least one paragraph on each of the following topics:”
o Mission Statement
o Executive Summary (You need only list yourself)
o Company Description
o Product
o Manufacturing Strategy
o Distribution Strategy
o Marketing and Promotion Strategy
This assignment taught me how to research credible distribution sites and gain bar code numbers for my product, as well as various ways to market the product. I included a sample of my project disclosing the product along with the manufacturing and distribution strategy.
The Product
S.M.I.L.E: SELF.MATURITY.INTELLECT.LOVE.EMPOWERMENT is the title of the poetry book. The title is inspired by the company name. The year 2010 has turned out to be another year continued with the United States recession, and unstable living conditions. We are all victims and S.M.I.L.E wants to put something small, but motivational on the market to help ease the stress. That’s when the company produced the poetry book S.M.I.L.E. The intention for the book is to motivate and uplift individuals during their time in need. The book will include outstanding artwork and photography along with elegant poems and motivational speeches. The book will contain fifty pages of content not including the table of content and the dedication page. Each chapter is based off the title with ten poems/speeches per chapter.
Manufacturing and Distribution
Plenty options are available to satisfy S.M.I.L.E’s requirement for quality manufacturing and reproduction of the poetry book, S.M.I.L.E, will outsource this function to LuLu.com to start. This company has been selected based on the fact that the Arthur is able to keep copyrights. Lulu also provides Global Distribution. Lulu provides 80% Royalty rates paid to the Arthur. If you receive a paper check the royalties are paid quarterly, and if royalties are paid via PayPal it is paid on a monthly basis. Lulu also provides free ISBN codes and you’re free to bring your own ISBN as well. Proofs are granted to the Arthur. Discounts are provided to the Arthurs who are purchasing their own material. The materials purchased are expensed at the manufacturing & shipping cost only. If an Arthur wants to distribute on another website and/or with other publishers they can because all copyrights are owned by the Arthur. This is the first book the company is producing so the free templates provided by lulu also helped a great deal. It was important to S.M.I.L.E to be able to create it’s own artwork and lulu can appreciate that as well. Lastly, but almost most important S.M.I.L.E will also distribute it’s product with lulu.com via website only. In addition with distributing there we will also use the company website. A relationship with this company will allow S.M.I.L.E to generate a profit of $7.99 per unit sold. S.M.I.L.E came up with an estimate of $9.99 for the cost of the book based on the going rate for other like books, and the company wanted to start here. Lulu gets 20% and the company gets 80% leaving us with $7.99. If the demands for the book rise to over a $100 copies a month, the price shall rise to $14.99, which will generate profit to $11.99 per unit, sold. The ultimate goal is to at least sale 1200 copies per year to start.
Leadership Portfolio Digital Marketing
Digital Marketing is the class I took in month nine, and in this class we learned various different SEO’s and ways to use social media to promote a business or product. The leadership portfolio assignment for this class tied into my overall business plan S.M.I.L.E (Self Maturity Intellect Love & Empowerment), a nonprofit organization specializing in mentor services for the female youth in Inglewood, California. We had to use the online community to market for the business. I learned how to effectively utilize the Internet to build awareness for my business. I had to select social network channels, a campaign budget, and a campaign duration time frame. See below post:
Selected Channels
a) The channels selected to build awareness to the organization are email sign-ups, Social Media, and Affiliate Marketing. I decided to use email subscriptions because it’s proven to be more affective for subscription conversions. Having more people sign up for email will give the organization a better chance at getting a donation because the individual will be better acquainted with us. Social Media is big in society, and a lot of people are using social media to get information from actual company pages or word of mouth. Thats the perfect way for the organization to build a fan base. Personally my social media friend base exceeds 2,000 people. Affiliate marketing is the third channel selected. Affiliate marketing is a good channel because it works on a “pay per performance” basis. If the affiliate marketer doesn’t get us any conversions we don’t owe any money to the affiliate marketer. i think this channel is the best money wise, because it's strictly commission. The funds are not available to use SEO, Paid Search, Or Advertisements. Those are all good channels to use, but with the already fan base on social media and the high email subscription conversion rates, we decided to not use these channels. Facebook.com and Twitter.com is the platform to build an audience, traffic and referrals. Along with establishing these social media pages, the organization will also include interactive u-stream sessions with the community on various life topics.
Campaign Budget
b) I have three channels to spend within the budget so I decided to equally use $1,000 for each channel.
c) We will manage the channels within the company daily every hour on the hour. It will be managed by the channel manager for the company.
Campaign Duration
Leadership Portfolio Mobile Marketing and Commerce
Month ten was quite fascinating and one of the most captivating classes. In today’s society mobile technology is soaring with all types of neat things one can do with a mobile device. I learned in this class that technology is growing fast, and soon the world will rely on its ability to do everything. We studied different transformations of older technology evolving into new technology omitting old devices. We studied the idea of purchasing with the cell phone, and the concerns following. This month leadership portfolio I had to survey 5 or more individuals on their use on mobile device usage and commerce. I conducted a real time survey via surveymonkey.com and did a keynote presentation presenting the answers given. I had various types of different age groups respond to the survey in which I learned made a difference in the answers. The older age group was a little less technology motivated and stuck to the basics. When it comes to the younger generation, the more technology the better. This also derives from the fact that technology is fairly new and continues to change. This causes the older generation to hold back, and the younger generation tends to follow the trend.
Leadership Portfolio Business Plan Development
Business Plan Development focused on my business plan project and writing the actual twenty-five pages. This class served as a brief overview of what we learned previously to help write our papers. The leadership portfolio paper reflected just that. The assignment was to do a 1,000-word research paper on two business experts giving advice on business plans. I learned during this research that the plan shouldn’t be too long and should appeal to the investor. The investor is interested in numbers and how helping me can be a good investment for their dollars. I also learned pitfalls concerning a preparation of a business. Making a business plan is simple, but must have value in which I learned how to add value to my business with numbers.
Thursday, August 26, 2010
Media Plan 4
Media Plan Four:
4.1
A) Each selected channel will contribute its own unique data to achieve my overall KPI target, which is determined by the number of donation subscriptions. By the end of the campaign we hope to have as many subscriptions as possible. Email channel= 750 subscriptions. Social Media = 2000 fans and affiliate marketing = 750 clicks.
B) To track the email subscriptions I would look for the subscribers who are actually giving donations oppose to the ones who are only signing up. Face Book and Twitter will be monitored by the comments and friend requests as well as re-tweets, and from those who subscribe to give donations. And the affiliate marketing metric will be tracked based on how many subscribers we get from affiliate marketers. On each subscription it is an affiliate marketing checkbox.
4.2
A) Each potential subscriber will be giving a minimum of $50 dollars for a donation to the organization. We anticipate 1 out of 50 email subscriptions, which is a 2% conversion. Social Media fans, 1 out of 20 became a subscriber, which is a 5% conversion rate. Affiliate marketing 1 out of 10 convert to subscribers, which is a 1% conversion rate.
B) If we get 1 out of 50 email subscribers (2%) to donate that will cost us $25 per subscription. It will cost us $400 per subscription from social media. Affiliate marketing will be paid $75 for the 1% of subscribers they referred to the organization.
4.3
If I could change anything about my campaign it would definitely be the budget. I will use more money toward the social media channels. I would also try to utilize every single channel within the budget.
Saturday, August 21, 2010
Friday, August 20, 2010
Media Plan 3
Selected Channels
a) The channels selected to build awareness to the organization are email sign-ups, Social Media, and Affiliate Marketing. I decided to use email subscriptions because it’s proven to be more affective for subscription conversions. Having more people sign up for email will give the organization a better chance at getting a donation because the individual will be better acquainted with us. Social Media is big in society, and a lot of people are using social media to get information from actual company pages or word of mouth. Thats the perfect way for the organization to build a fan base. Personally my social media friend base exceeds 2,000 people. Affiliate marketing is the third channel selected. Affiliate marketing is a good channel because it works on a “pay per performance” basis. If the affiliate marketer doesn’t get us any conversions we don’t owe any money to the affiliate marketer. i think this channel is the best money wise, because it's strictly commission. The funds are not available to use SEO, Paid Search, Or Advertisements. Those are all good channels to use, but with the already fan base on social media and the high email subscription conversion rates, we decided to not use these channels. Facebook.com and Twitter.com is the platform to build an audience, traffic and referrals. Along with establishing these social media pages, the organization will also include interactive u-stream sessions with the community on various life topics.
Campaign Budget
a) Online marketing has proven to be cheaper when it comes to a campaign. The budget for all of the marketing is $3,000.
b) I have three channels to spend within the budget so I decided to equally use $1,000 for each channel.
c) We will manage the channels within the company daily every hour on the hour. It will be managed by the channel manager for the company.
Campaign Duration
a) The anticipation for the campaign will be the summer of 2011 during the months of June, July, and August.
Thursday, August 12, 2010
Social Media
I've always been a cyber kid. With that being said i'll create multiple social media pages and constantly update them and reach out to people to build the sites awareness. www.facebook.com is the Main site. Another site is www.twitter.com and blog spot www.posterous.com.
Media Plan Two- Goals and Objectives
Objective:
The objective of S.M.I.L.E is to help decrease the number of teen pregnancies in the United States while mentoring girls into their teenage years. Social Media is a great success for many established and upcoming businesses today. My company S.M.I.L.E plans on utilizing as many of these sources as possible to build awareness to the organization. A Few years ago in 2006 companies wanted to stay out of the social medium and remain private. However, Social Media has proved to be one of the best promotion strategies available.
Goals:
S.M.I.L.E goals are simple and sweet. The organization will create a number of social medium pages to build a fan base. The team will create a Facebook public donation page, which is currently the fastest growing social network in 2010. In addition we will also create a Twitter account to keep followers in the know with multiple updates on a daily basis. Blog spots like Blogger, and Posterous will also be essential to up keep with the community and building the company awareness.
Kpi’s:
After establishing an account on as many social media websites as needed we anticipate the awareness for the company will spread fast. The number of subscribers will determine the metric we'll use to measure the success of the plan. The number of subscribers is substantially significant because thats how donations are given. An individual must give a donation at the time of registration.
Target:
S.M.I.L.E hopes to gain as many subscribers as possible when we hold our annual donation drive. We can monitor the number of mentions on twitter and hits to blog pages, but the most important factor is the number of people that are actually subscribing to leave and leaving donations. The Campaign will be held during the summer season for the three months of June, July and August. S.M.I.L.E donation target is to get at least 100 subscribers per month.
Wednesday, August 11, 2010
Thursday, August 5, 2010
Media Plan One
S.M.I.L.E- Self. Maturity. Love & Empowerment is a non-profit organization based in Winter Park, Fl. The S.M.I.L.E team CARES. We aim to enlighten and help bring success and prosperity to young girls in less fortunate areas. How it works, S.M.I.L.E will be available through middle school programs where the student is able to enroll. Once a week an hour session will be giving to the girls about sex education and other life lessons. The sessions will involve interactive activities as well as Q & A with the female mentors. S.M.I.L.E intends on raising donations by holding events for the local neighborhoods that are organized by members of the program and S.M.I.L.E staff members. Events such as: parties, trips, auctions, and give-a-ways will be held once month raising approximately $10,000 a month.
The industry trend for teen pregnancy today is unfortunately at an alarming high rate. According to Teenpregnancy.org “750,000 teen pregnancies reported annually and eight in ten of those pregnancies are unintended including 81% percent are unmarried teens” (Teenpregnancies.org). The Public Health Agency of Canada proves that “25% of young women who engage into intercourse will become pregnant within one month”(Teenpregnancies.org). In the United States its been reported by the Center for Disease control “one-third of girls get pregnant in the U.S before the age of 20” (Teenpregnancies.org). Based upon those statistics along with further studies is another reason why I feel the industry is projected to grow over the next 3-5 years. Like many of my other competitors S.M.I.L.E offers free services. The difference between like organizations and us is the accessibility and the unique execution of style. S.M.I.L.E will come to the students in their school environment to mitigate any travel problems or expenses.
During the demographic research of visitors to dare.com quant-cast reported 64% of most of its visitors are located in the U.S between the ages of 13-17 (29%), which are usually the students or members involved in the program. The next age group is 35-49(24%), which is normally the parent of the members and students. Females are reported to be 56% and males 41%. 77% of visitors are Caucasian, 10% Hispanic, 7% African American and 4% Asian and 1% other.
The Boys and Girls Club of America is another competitor website researched, and alexa.com reported roughly 32% of visits to Bgca.org. And an estimate that 84% of this site's visitors are in the US, where it has attained a traffic rank of 32,501. According to quant-cast 64% are female visitors and 36% are male. The dominant age group is between the ages of 18-34 at 37%. 54% of its visitors are Caucasian, and 24% African American, 15% Asian, and 1% other.
Big Brothers Big Sisters is the third company I researched and according to alexa.com “Roughly 40% of visits to the site consist of only one page view (i.e., are bounces), and the fraction of visits to the site referred by search engines is approximately 28%. Bbbsa.org can be found in the “Big Brothers Big Sisters” category of Internet sites. The site's visitors view an average of 4.0 unique pages per day”(Alexa.com). The majority of the websites visitors are females at 65% and males coming in at about 33%. 73% of the demographic is made up of Caucasian and 17% African American and 7% Hispanic, and 3% Asian leaving 1% of it’s demographic to “other”.
Company Website Credibility?
The two company websites i chose to compare is dare.com and Bgca.org. The website i thought was more credible was the D.A.R.E website. This website is organized in a better way and individuals may find it easier to find. At least i found dare.com more easier to use. :)
Wednesday, August 4, 2010
Is the internet making us Stupid?
Bloggers- Are you becoming less smart the more you surf the web? I don't think it make us stupid, I just think it makes us lazier. Instead of going to the bookstore people would just google it. Everything is splat in front of our faces and ready made. But whats not? These days the new phone technology allows you to speak into the mic and it'll text for you, gps navigation, etc..... Everything is computerized these days. So society is making us stupid in my opinon..........
Tuesday, August 3, 2010
Birthday Event
August 15th, the day >>>> Stace<<<< A.K.A {LEA THE LIONESS} celebrates her 24TH small Birthday Bash @ http://www.skysixty.com/ . Everyone should arrive around sunset (Too Hot during the day)! Great People Great day! Celebrate the LEO WAY ;) . If you click the link provided additional detail is available.
Monday, August 2, 2010
#SprintDiaries
Some customers come into my store rude and expect the best service. In case you didn't pay attention to science, energy transfers and your bad vibe is transferring to me... & Guess what? YOU need me @ this point!!!! ..... & Now i don't want to help you-.......... Is the first immediate reaction, but f#&k that I need my $$$$ #sprintdiariessssss :)
People Say the Darndest things?.....
I <3 it when people make funnies about me that are completely false. Solidifies what i ALREADY know---- YOU EAT THINK & BREATHE ME-...No No Seriously! <3 & I CANT help being REGAL......
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