Media Plan One

S.M.I.L.E- Self. Maturity. Love & Empowerment is a non-profit organization based in Winter Park, Fl. The S.M.I.L.E team CARES. We aim to enlighten and help bring success and prosperity to young girls in less fortunate areas.  How it works, S.M.I.L.E will be available through middle school programs where the student is able to enroll. Once a week an hour session will be giving to the girls about sex education and other life lessons. The sessions will involve interactive activities as well as Q & A with the female mentors. S.M.I.L.E intends on raising donations by holding events for the local neighborhoods that are organized by members of the program and S.M.I.L.E staff members. Events such as: parties, trips, auctions, and give-a-ways will be held once month raising approximately $10,000 a month.

The industry trend for teen pregnancy today is unfortunately at an alarming high rate. According to Teenpregnancy.org  “750,000 teen pregnancies reported annually and eight in ten of those pregnancies are unintended including 81% percent are unmarried teens” (Teenpregnancies.org). The Public Health Agency of Canada proves that “25% of young women who engage into intercourse will become pregnant within one month”(Teenpregnancies.org). In the United States its been reported by the Center for Disease control “one-third of girls get pregnant in the U.S before the age of 20” (Teenpregnancies.org). Based upon those statistics along with further studies is another reason why I feel the industry is projected to grow over the next 3-5 years. Like many of my other competitors S.M.I.L.E offers free services. The difference between like organizations and us is the accessibility and the unique execution of style. S.M.I.L.E will come to the students in their school environment to mitigate any travel problems or expenses.

During the demographic research of visitors to dare.com quant-cast reported 64% of most of its visitors are located in the U.S between the ages of 13-17 (29%), which are usually the students or members involved in the program. The next age group is 35-49(24%), which is normally the parent of the members and students. Females are reported to be 56% and males 41%. 77% of visitors are Caucasian, 10% Hispanic, 7% African American and 4% Asian and 1% other.

         The Boys and Girls Club of America is another competitor website researched, and alexa.com reported roughly 32% of visits to Bgca.org. And an estimate that 84% of this site's visitors are in the US, where it has attained a traffic rank of 32,501. According to quant-cast 64% are female visitors and 36% are male. The dominant age group is between the ages of 18-34 at 37%. 54% of its visitors are Caucasian, and 24% African American, 15% Asian, and 1% other.

         Big Brothers Big Sisters is the third company I researched and according to alexa.com “Roughly 40% of visits to the site consist of only one page view (i.e., are bounces), and the fraction of visits to the site referred by search engines is approximately 28%. Bbbsa.org can be found in the “Big Brothers Big Sisters” category of Internet sites. The site's visitors view an average of 4.0 unique pages per day”(Alexa.com).  The majority of the websites visitors are females at 65% and males coming in at about 33%. 73% of the demographic is made up of Caucasian and 17% African American and 7% Hispanic, and 3% Asian leaving 1% of it’s demographic to “other”.