Objective:
The objective of S.M.I.L.E is to help decrease the number of teen pregnancies in the United States while mentoring girls into their teenage years. Social Media is a great success for many established and upcoming businesses today. My company S.M.I.L.E plans on utilizing as many of these sources as possible to build awareness to the organization. A Few years ago in 2006 companies wanted to stay out of the social medium and remain private. However, Social Media has proved to be one of the best promotion strategies available.
Goals:
S.M.I.L.E goals are simple and sweet. The organization will create a number of social medium pages to build a fan base. The team will create a Facebook public donation page, which is currently the fastest growing social network in 2010. In addition we will also create a Twitter account to keep followers in the know with multiple updates on a daily basis. Blog spots like Blogger, and Posterous will also be essential to up keep with the community and building the company awareness.
Kpi’s:
After establishing an account on as many social media websites as needed we anticipate the awareness for the company will spread fast. The number of subscribers will determine the metric we'll use to measure the success of the plan. The number of subscribers is substantially significant because thats how donations are given. An individual must give a donation at the time of registration.
Target:
S.M.I.L.E hopes to gain as many subscribers as possible when we hold our annual donation drive. We can monitor the number of mentions on twitter and hits to blog pages, but the most important factor is the number of people that are actually subscribing to leave and leaving donations. The Campaign will be held during the summer season for the three months of June, July and August. S.M.I.L.E donation target is to get at least 100 subscribers per month.
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